Gustaffson Return with New Retro-Funk Single 'Dance To The Algorithm' - Out Friday 31st October

RETURN WITH RETRO FUNK TRACK

‘DANCE TO THE ALGORITHM’

WATCH MUSIC VIDEO BELOW

Following their critically acclaimed debut album Black & White Movie, Liverpool-born singer-songwriter Andrew Gower and his band Gustaffson are back with their latest single, Dance To The Algorithm. Listen here. Watch the music video here.

Produced in collaboration with Elbow’s Craig Potter, the track is an uptempo retro-funk anthem that questions how we consume music in 2025, provocatively asking: “Do you dance to the algorithm?” Potter’s vibrant production draws inspiration from early Mark Ronson Motown sounds, perfectly complementing Gustafsson's sharp, succinct delivery and cinematic storytelling. A modern classic which gives us a taste of what’s to come from Gustafsson in 2026 as the band continues to explore how music connects us in a digital world, while maintaining their signature lush, widescreen sound.

Speaking on the track, Andrew said: “The best artists of years gone by have all proven you can write about profound and important worldly subjects yet still entertain your audience. I was lucky enough to attend a screening of a Beatles 64 documentary last year around the release of our debut album. During the Q&A Giles Martin spoke about modern music and how audiences digest art in 2025; there was one line that stuck with me, ultimately inspiring me to write this single.”

The accompanying music video, directed by lead singer Andrew Gower, explores a lonely astronaut’s journey through Manchester in a quest to find real music in a confusing algorithmic world. It follows a long list of artistic Film & TV collaborations, creating stand alone and timeless vignettes for Gustaffson’s music. Watch here.

Gustaffson was formed by Andrew Gower and lifelong friend James Webster (guitarist and co-writer). The band’s collaboration with Craig Potter began serendipitously on a film set, ultimately leading to the recording of Black & White Movie at Blueprint Studios in Manchester, the same studio where Potter recorded Elbow’s Mercury Prize-winning album The Seldom Seen Kid. The debut album featured new band members David Gleave (bass), Liam Morson (keys), and Graham Bennett (drums).

Gustaffson will perform two special headline shows this November, appearing at Low Four Studio, Manchester on Friday 21 November, which will include a Q&A with BBC 6 Music’s Chris Hawkins and Elbow’s Craig Potter. And at The Courtyard Theatre, London on Thursday 27 November, where the band will showcase Dance To The Algorithm alongside highlights from Black & White Movie, offering fans a glimpse into their evolving sound and creative vision.

Black & White Movie achieved critical and commercial success, reaching #14 in the Official Record Store Charts, being featured in Rolling Stone’s “7 Albums You Need To Hear This Week,” and earning praise from Jo Whiley, Chris Hawkins, Guy Garvey, and Gaby Roslin. The band celebrated with a spectacular sold-out show at London’s Bush Hall in May 2025.

In addition to his music career, Gower is renowned for his acting in acclaimed TV shows including Black Mirror, Outlander, and Carnival Row. Gustaffson collaborated with some of film and TV’s finest talent, including Daniel Ings (The Gentleman), Sue Johnston OBE (The Royle Family), and BAFTA-winning director Andy Goddard (Downton Abbey), flying against the trend for short, throwaway social-media clips to create some truly moving, cinematic music videos.

LIVE DATES

Fri 21 Nov - Low Four Studio, Manchester (Q&A with Chris Hawkins & elbows Craig Potter)

Thu 27 Nov - Courtyard Theatre, London